Check out 59club’s recent Press Releases

59club Europe West & North Africa – New Leadership 

59club, the leading provider of customer experience benchmarking and improvement solutions for the golf, leisure, retail, and hospitality industries, is excited to announce the appointment of Maxence Boireau as its new Managing Partner for 59club Europe West & North Africa overseeing operations in France, Belgium, Luxembourg, the Netherlands, Switzerland, Tunisia, and Morocco. In the golf industry for the past decade, Maxence brings a wealth of expertise and passion to 59club and is committed to continuing the company's legacy of providing exceptional service to its clients. 
New Venue Announcement – Castro Marim Golfe & Country Club

59club Europe South are delighted to welcome Castro Marim Golfe & Country Club as their latest partner venue.
New Venue Announcement – Emporda Golf Resort

59club Europe South is delighted to announce Empordà Golf Resort as its newest partner venue.
Golf Club St. Leon-Rot find perfect partner in 59club to ensure the best possible customer service

Within days of opening a dedicated 59club office in Germany, the iconic Golf Club St. Leon-Rot located on the Southwest of the Country, has become the first German club to partner with the leading customer service specialists - signaling that demand across the DACH region for 59club’s global insights, management tools & training services will be high.
German & DACH Clubs to enjoy uplift in Customer Service as 59club opens its doors

Following a bout of recent openings across continental Europe, 59club; the industry’s leading Customer Service Analysts and Training Provider, has today announced its latest division will serve Central & Eastern Europe, with a dedicated local office based in Germany.  
59club Europe celebrate success at inaugural Service Excellence Awards

59club Europe has recognised the very best Venues, Teams, and Individuals for their dedication to customer service excellence, in a lavish awards event hosted at Camiral Golf & Wellness in Spain on March 14th, 2024, with many of the leading Resorts and Clubs from across Europe attending, all with the aspiration of claiming a prestigious service excellence award.  
New Venue Announcement – Details – Hospitality, Sports, Leisure

59club Europe South are thrilled to announce Details - Hospitality, Sports, Leisure as their latest partner which includes working with the following venues: Palmares Ocean Living & Golf located in the Algarve, Dom Pedro Hotels & Golf Collection in Vilamoura and Aroeira Golf Courses in the Lisbon region.
New Venue Announcement – Real Club Sevilla Golf

59club Europe South is excited to announce Real Club Sevilla Golf as its newest partner venue.
New Venue Announcement – Aravell Golf & Country Club

59club Europe South are delighted to announce its latest partner venue, Aravell Golf & Country Club.
59club Europe unveil finalists for 2024 Service Excellence Awards

The nominees for 59club’s European Service Excellence Awards have today been announced, with many of the Leading Golf & Hospitality Properties across Europe making the shortlist. The winners will be unveiled during the prestigious awards ceremony, at Camiral Golf & Wellness Resort on Thursday 14th March 2024 – the first ceremony of its kind to be hosted on European soil.
New Venue Announcement – Valle Romano Golf & Resort

59club Europe South is thrilled to announce its newest partner venue located on stunning Costa del Sol, Valle Romano Golf & Resort - three-time host of the European Tour, the 2nd Stage Qualifying School in 2011, and two Challenge Tours in 2018 and 2019.
59club Europe’s Annual Service Excellence Awards

59club Europe’s Annual Service Excellence Awards Event comes to Camiral Golf & Wellness, Girona, Spain on 14 & 15 March 2024.   The Service Excellence Awards will see business leaders and their teams come together from across Europe, as 59club continue to recognise the leading individuals, teams, and properties for their outstanding achievements realised within 59club’s independent mystery shopper program during 2023.  
New Venue Announcement – Costa Navarino

59club Europe South is thrilled to announce COSTA NAVARINO as its newest partner venue
59club Nordic Announces Collaboration with GolfStar

59club Nordic Partners with GolfStar to enhance customer service standards and golfing experiences across scandinavia.
59club Eminent Collection

59club's spotlight shines as the 2023 Eminent Collection is announced.
Sweetspot x 59club nordic
59club Nordic Announces Strategic Partnership with Sweetspot

Strategic collaboration formed: 59club Nordic teams up with Sweetspot to enhance golf club revenue management.
Technology always at the ready! 

59club is all about detail & data, and our technology plays a vital part in all of that, providing you with the ability to collect survey data direct from 1-1 survey invitations, or the simplicity of a well-positioned QR code or shareable link. We’ve also made some loyal friends along the way via mutual clients, and working together we can generate even more intelligence, while eradicating human error - that’s right, today we’re opening your eyes to CRM & POS hook-ups!  
Getting greedy with Group Golf Sales

The greatest thing about golfers is that they like to play in groups. No one likes to play golf alone and that gives us a huge advantage, whether that’s a monthly seasoned away day, or an annual group of 40+ visiting golfers, we want them to choose to visit us, right?! But are we consistently hitting all the high notes during their enquiry? After all, they’re probably canvasing a few other venues for the best rates.
Hospitality waits for no one!

From the second an employee arrives for work, and even before they’ve slipped their coat off and settled into their daily duties, there are customers waiting to be supported & served, and we expect that interaction to be delivered with a smile and genuine interest to help. (As well as hitting all the high notes within our Mystery Shopper audit criteria)  
Eminent Collection Returns

59club’s ‘Eminent Collection’ celebration is set to return this fall, as we continue to recognize the finest properties & leaders across the world of golf & hospitality, for their unwavering dedication to Customer Service Excellence.  
An Interview With: Luis Filipe – Quinta do Lago’s Journey to Excellence

Quinta do Lago, is nestled within the Algarve and located next to the beautiful Rio Formosa nature reserve. The resort offers an incredible selection of experiences and it has been making waves in the hospitality industry for its commitment to delivering exceptional guest experiences.
An Interview With: Rocío Sánchez, Finca Cortesin

In the tranquil haven of Costa del Sol, where the lush greens meet the boundless blue skies, Finca Cortesin stands as a testament to golfing magnificence.
An Interview With: Marco Aquilino – Royal Park I Roveri’s Celebrate 3 Award Winning Years with 59club

Royal Park I Roveri, located in the stunning setting of the La Mandria Natural Park at the foot of the Alps, is now in its third year with 59club and it also just happens to be one of the most prestigious clubs in Italy.
New Venue Announcement – Golf Costa Adeje

59club Europe South are delighted to announce GOLF COSTA ADEJE as its newest partner venue.
An Interview With David Ramos – El Paraiso’s Journey with 59club

El Paraiso Golf Club, located in the middle of Marbella & Estepona on the Costa del Sol, is a newcomer to the 59club community, having started working closely with the leading sales & customer service management specialists at the start of this year.
Spotlight: Bernat Llobera, Arabella Golf

The game of golf has seen significant changes over the past few decades and so have the people who play it. Once stuck with the stigma of being stuffy and elitist, golf is now showing signs of getting younger, more inclusive and available to players of all abilities.
Employee Development Trends

In the world of club operations, having the right people, in the right places, behaving in the right way is paramount to success. A customer only has to receive one bad experience to disassociate themself with a brand or organisation, while spreading news of that poor experience far and wide. 
Written confirmation, what’s the point?

As the world continues to blaze the digital frontier, there are now more ways than ever to book a tee time or make a dinner reservation at your club. At face value, that’s a good thing. Additional ways to sell tee times and restaurant covers mean more ways to make your club more accessible and potentially profitable.  
We’ve hit our first milestone!

Last year, 59club announced its commitment to become carbon neutral across its global operations by 2030, and is unbelievably excited to have taken a huge step on that journey, with its UK & Ireland business now officially accredited with achieving neutrality in 2022. 
Are you a new age radical?

In the ever-evolving world of golf club and hospitality management, being a successful manager involves juggling multiple roles. In the whirlwind of these responsibilities, there isn't enough time to play guessing games about your member or guests’ needs. The best way to learn what your customers want at your club?  Ask them !!! 
Jason Hanna; Redefining Member Experience

In the competitive world of golf and country club management, staying ahead of the curve requires a combination of dedication, innovative strategies, and utilizing the right tools.
J.LINDEBERG & 59club Nordic

“We are pleased to introduce our first official clothing partner at 59club Nordic - J.Lindeberg!” General Manager at 59club Nordic Sebastian Czyz says. “We are extremely proud welcoming Joakim Ågren and the entire J.Lindeberg family to 59club Nordic. J.Lindeberg has been a partner with 59club UK for many years, and we look forward to further expand the partnership, and to create and share exciting stories in the Nordic countries.”
Bridge the gap between Expectation and Experience

A case Study exploring global New Member Onboarding trends In the modern landscape, data stands as the pivotal cornerstone guiding our actions and shaping our strategies. It offers insight, reveals patterns and uncovers hidden opportunities.
Celebrating Simon Wordsworth

We are thrilled to share some great news about our founder, Simon Wordsworth, who was recently recognised as the latest PGA Member to achieve PGA Master Manager status. This announcement comes from the Professional Golfers' Association itself, marking a new milestone in Simon's illustrious career and adding another feather to his cap. 
Boost your F&B operations

Golf clubs aren't merely venues for a beautiful round of golf; they're spaces where members bond over a meal or drink. As such, food and beverage operations play an essential role in shaping the member experience. However, balancing quality with profitability is a delicate dance that golf clubs across the world grapple with, especially during off-peak days. 
Avoid this costly question

In the world of retail, there is a common question that has plagued salespeople for years. It’s an easy question to ask, an easier question to answer and it does exactly nothing for your bottom line.  
Think Tank

Have you been here before? It’s an innocuous and generally harmless question with enormous upside.
Spotlight: Matt Barr, We-Ko-Pa

In today's competitive golf industry, it's crucial for golf clubs to deliver exceptional customer experiences to attract and retain players. One golf club that has successfully navigated this challenge is We-Ko-Pa Golf Club, located in Scottsdale, Arizona, which – under the leadership of General Manager Matt Barr – has seen significant growth in retail and F&B sales over the past two years. Their secret? Unbiased, actionable data collected from regular mystery shopping audits. 
Partner Spotlight – Finca Cortesin

In this edition of our Partner Spotlight, we highlight Finca Cortesin, the host venue of the 2023 Solheim Cup.
New Venue Announcement – Golf de Andratx

59club Europe South are delighted to welcome GOLF DE ANDRATX as it's newest partner venue.
Partner Spotlight – Pula Golf

In this edition of our Partner Spotlight, we highlight Pula Golf Resort who recently secured a Bronze flag at our recent Service Excellence Awards within their first year of partnering with us.
59club Service Excellence Awards Ceremony 2023; Ormesson Golf Course, Paris

59club Europe’s French division hosted their Customer Service Excellence Awards Ceremony on Thursday, April 21, 2023, at the Ormesson Golf Course. 
New Partner Venue Announcement – La Cala Resort

59club Europe South are delighted to announce La Cala Resort as their newest partner venue.
59Club Study – Connects Managers with Industry Insights and a Global Community

For those of you who are new to 59Club Study; the platform connects curious Club Managers and industry personnel from around the globe, creating opportunities to explore operational decision making from a wide range of operators in different locales, under different cultural norms, as we learn from each other.
59club Think Tank: Employee Retention

Which is more important for employee retention: higher wages or schedule flexibility? Employee turnover can be costly and time-consuming, and it's essential to keep your top talent motivated and engaged. Any club manager will tell you it’s much harder to find and train a new employee, than it is to keep good staff members happy.
Spotlight on Service – Featuring Abu Dhabi City Golf Club’s General Manager; Rhian Lobo

Running a golf club located in one of the most luxurious destinations in the world, Abu Dhabi, certainly puts a premium on excellent customer service. The city attracts a diverse range of visitors from all around the globe, from business executives to leisure travelers, all of whom expect a high level of service and experience and are accustomed to top-notch treatment wherever they go.
New Partner Venue Announcement – El Paraíso Golf Club

We are delighted to announce our new partner venue, El Paraíso Golf Club
Partner Spotlight – Royal Park I Roveri

In this edition of our Partner Spotlight, we highlight Royal Park I Roveri who recently secured a Silver flag at our recent Service Excellence Awards which demonstrates fantastic growth developing from a bronze flag gained the previous year. Not only this but Fabio Vido was successfully crowned Retail Manager of the Year.
The F&B Upsell Engine

Making members and guests feel valued and welcome is an absolute no brainer for any hospitality venue, but for golf course F&B establishments which often operate with smaller margins and lower foot traffic than traditional restaurants, the line between success and failure is razor thin.
Partner Spotlight – Arabella Golf Mallorca

In this weeks’ edition of our Partner Spotlight, we highlight Arabella Golf Mallorca who operate: Golf Son Muntaner, Golf Son Vida & Golf Son Quint, in Mallorca.
Prospective Member Enquiry – The Power of the Phone Call.

Members are the life-blood of many clubs; failure to convert them can prove expensive in both the short and long-term. But maximizing the opportunities which present themselves often comes down to having the correct person adopting the correct policies.
Partner Spotlight – Quinta do Lago

In this edition of our Partner Spotlight, we highlight Quinta do Lago who successfully secured another Gold Flag from our recent Service Excellence Awards.
Partner Spotlight – Club de Golf Alcanada

In our continuing Partner Spotlight, Club de Golf Alcanada recently secured another Gold Flag from our Service Excellence Awards which is now their fourth in a row and an exceptional achievement.
Partner Spotlight – Camiral Golf & Wellness

Camiral Golf & Wellness successfully gained a prestigious Gold Flag at our recent Service Excellence Awards, not only this but Marta Castells was crowned F&B Manager of the year. Camiral uses the in depth data provided from the Golf, Hotel & F&B journey as well as the sales enquiry calls to enhance their experiences, we asked David Ashington (Director of Golf) to share his thoughts on working with 59club Europe South.
Leading Clubs & Resorts honored at 13th Annual 59club Service Excellence Awards

Many of the UK and Europe’s leading Venues, Teams and Individuals were in attendance as 59club recognised those who delivered the very best service to their Members and Guests during 2022 at their Annual celebration of Service Excellence, which this year took place at The Hilton, St George’s Park on Thursday 2nd of March.
59club Europe South & the UK announce nominees ahead of the 13th Annual Service Excellence Awards Ceremony.

Leading Golf & Hospitality properties from across Spain, Portugal, Italy, Ireland and the UK, have been shortlisted ahead of 59club’s Annual Service Excellence Awards Ceremony, which comes to Hilton St. Georges Park on the 2nd of March 2023.
Golf’s Customer Service Management Specialists expand operations as 59club Nordic launches.

59club, the industry leading Customer Service Analysts and Training Provider has today announced its expansion into the Nordic regions of Iceland, Finland, Norway, Sweden & Denmark, bringing their wealth of Mystery Shopper Audits, Satisfaction Surveys and Employee Training Programs - created specifically for the golf & hospitality industry - to the fore.  
59club’s European Division serving Spain, Portugal, Italy & Greece comes under new leadership

59club, the industry’s leading Customer Service Management Specialist, has today announced that Lee Mathew Waggott will continue 59club’s growth across the South of Europe, supporting golf and leisure clubs, hotels, restaurants, and spa destinations to drive customer service & sales performance across their respective properties.
59club Eminent Collection

The industry’s best performing properties and leaders were announced as 59club unveiled their Eminent Collection – signifying the benchmark of excellence within the Global Golf & Hospitality landscape. 
59club Service Spotlight on Trump International Golf Club, Dubai with Phil Waine

Trump International Golf Club, Dubai affords an exquisite championship links-style golf course, world-class golf, leisure & retail facilities, and the finest dining experience complete with the promise to exceed all members and guest expectations.
59club Spotlight on Service as told by Karl Hepple of Stoke by Nayland

Stoke by Nayland is one of the busiest 36-hole venues in the UK with a significant membership who like to play a lot of golf.
59club expands operations into Canada with perfect pairing

59club, the industry leading sales & customer service analyst, has today announced its global operations are expanding into Canada.
59club Spotlight on INFINITUM, 31 March 2022

On 31st March 2022 the CMAE published a case study on INFINITUM's experience with 59club Europe South.
Leading Clubs & Resorts honoured at 12th Annual 59club Service Excellence Awards

A welcome return to a “Live Event”, saw the very best Venues, Teams and Individuals from across the UK, Ireland and Europe South assemble at The Belfry Hotel and Resort on March 3rd 2022, ahead of 59club’s annual Service Excellence Awards.
59club releases “live feedback App” for members, boards and managers

Streamline Operations Management and Advance Employee & Member Experience using our latest myTell mobile App
59club Annual Service Excellence Awards
59club Service Excellence Awards

The Belfry - March 3rd & 4th, 2022 Golf International de Roissy - March 9th & 10th, 2022
59club Golf Flag of honour marks quality for leading customer centric properties

13 clubs received the highest accolade of all, 59club’s coveted ‘Gold Flag' designations.
59club Spotlight on: Troon Golf’s The Els Club, in Dubai and why Tom Rourke General Manager hails 59club as an essential service provider

Tom Rourke is general manager of Troon Golf’s The Els Club, in Dubai. Here he explains how working with 59club has achieved an unprecedented level of membership at the facility and why he regards 59club as an essential service provider, both now and in the future.
59club’s Spotlight on Service Featuring Philippe Pilato of Le Golf National

Philippe Pilato directeur du Golf National. Philippe Pilato has worked at Ryder Cup venue Le Golf National for more than 26 years and now holds the position of general manager. He outlines how 59club helped elevate the facility to a top service provider and explains how its processes can help French golf in general.
59club’s Spotlight on Service Featuring Kristoff Both of Club de Golf Alcanada.

Kristoff Both, the director of Club de Golf Alcanada, speaks of his time working with 59club, the success it has borne, and the many customer-service accolades celebrated during their seven-year engagement.
59club Putting the Success in Succession

59club, the leading sales & service analysts and training provider, have today announced its exciting new personal development program, ‘Succession’.
Advance employee satisfaction & engagement with 59club’s NEW HR Survey Suite

59club, the industry leading Customer Service Analyst and Training Provider has launched three Human Resource Survey templates that address all areas of the employment roster, from measuring the New Employee Experience, general Employee Satisfaction, plus an Employee Exit Survey.
Golf Business News Interview with Paul Armitage, partner in 59club Europe West and North Africa

Paul Armitage, new COO of Open Golf Club and managing partner for 59club Western Europe & North Africa Golf Business News Interview with Paul Armitage, a partner in 59club Europe West and North Africa, covering France, Belgium, Holland, Switzerland, Germany, Austria, Morocco and Tunisia and recently appointed COO of Open Golf Club

59club the leading sales & service analysts and training provider, have today released my59 Mentor, their intelligent virtual learning experience, safeguarding clients triumphant return to golf.

High-profile venues across the UK and Europe recognised for service excellencein glitzy ceremony at the Forest of Arden Marriott Hotel & Country Club
Paul Armitage to drive 59club’s expansion of customer satisfaction services across West Europe, Morocco & Tunisia.

59club continues growth with formation of West Europe & North Africa division to improve sales and service etiquette, increasing customer satisfaction, revenue and profits
59club Venue Spotlight on Monte Rei Golf Resort

"We have seen an increase of 50% in visitor numbers over the last four years"
Venue Spotlight: The Scandinavian Golf Club 

- After almost three years of unprecedented growth, David Shepherd, Chief Executive – The Scandinavian, reflects upon the power of 59club survey data and handing decision-making power back to his members.  
59club Spotlight on Langland Bay Golf Club

Do you want to be a better GM? 59club holds the key to your future success...
Golf club success stories – Dalmahoy Hotel & Country Club

Membership growth through service excellence...