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59club Central and Eastern Europe

James Jewell
James Jewell
Sales Manager
+49 (0)174 4050697

James has worked in the golf industry for over 20 years. Following a degree from University of Birmingham in Applied Golf Management Studies, James joined IMG and Leadbetter Golf Academies and travelled the world with their coaching network.

James’ unbounded desire for development saw him become the COO of Golfzon Leadbetter several years later. In the meantime, he also coached and worked closely with the Director of Golf at 59club Gold Flag Venue - Stoke Park in Buckinghamshire, UK.

During his time there, Stoke Park won the Ultimate Gold Flag Resort award, meanwhile, in a Golf Membership Sales role, James was regularly audited by 59club’s mystery shopper service, and was personally shortlisted to receive the award for best membership sales experience in 2018.

James has since moved to Germany and now lives between Bonn & Cologne. He is very excited to bring his 59club and industry experience to the golf industry in Central & Eastern Europe. His hope is that through excellent communication and unwavering support, 59club will change the way customer service standards are perceived in the region.

59club Nordic
(Iceland, Finland, Norway, Sweden & Denmark)

Sebastian Czyz Bendsen
Sebastian Czyz Bendsen
59club Nordic Sales Manager
+45 29 93 32 93

Sebastian has a self-confessed love of educating and guiding leaders towards innovative ideas. Since graduating from Kent State University, Ohio with a BA in Finance and a MA in Sport and Recreational Management, Sebastian has enjoyed a well-spent career in golf.

That career has seen his involvement in the US collaborations with the PGA of America, ClubCorp (now Invited), the TPC Network and Kemper Sports – all searching for means to optimize their business with work centered around developing the member experience – and latterly, returning to his home country working with the Danish Golf Union.

Golf Club’s within the region are benefiting from the 59club resource & global formula to excel their customer experience using 59club’s Mystery Shopper Audits, Satisfaction Surveys and Employee Training Programs.

Driven by his passion and excitement for futuristic concepts, Sebastian is supporting ambitions managers to excel their customer experience, creating a better community and environment for their members & guests.

59club Europe West & North Africa
(France, Belgium, Holland, Switzerland, Germany, Austria, Morocco, Tunisia)

Maxence Boireau
Maxence Boireau
Managing Partner for 59club Europe West & North Africa

Bonjour! I am thrilled to introduce myself as the new Managing Partner of 59club West Europe & North Africa overseeing operations in France, Belgium, Luxembourg, the Netherlands, Switzerland, Tunisia, and Morocco.

For the past decade, I have cultivated extensive expertise within the golf industry, working with prestigious names like Resonance Golf Collection, Golfbreaks or Le Golf National. In these brands, exceptional customer service and creating unforgettable experiences were paramount, solidifying the belief that our guests are truly our greatest allies.

I am excited to bring this passion to 59club, and together, we will elevate customer experiences and satisfaction across the region to new heights.

Colin Bosio
Colin Bosio
Sales and Communication (Marketing)

Colin, who joined 59club Europe West in September 2020, began his journey as an intern. After completing his Master's degree in Sports Marketing & Customer Experience at INSEEC in 2023, he transitioned into the role of Sales & Marketing Manager.

A lifelong golf enthusiast, Colin has successfully blended his passion with his profession, gaining valuable customer experience expertise at the Golf National, the host site of the 2018 Ryder Cup.

Colin is fully committed to the company's growth in Europe. He actively presents 59club's diverse services to golf course, hotel, and restaurant managers who are dedicated to enhancing customer experiences.

He meticulously manages the network of mystery shoppers, organizes visit schedules, and crafts all communication materials. With his attentive and approachable nature, he tirelessly works to strengthen relationships with the golf courses, hotels, and restaurants that partner with 59club.

Paul Armitage
Paul Armitage
  • General Manager LeClubGolf
  • General Manager/CEO Golf National from 2013 to 2020
  • COO of Resonance Golf Collection from 2020 to Jan 2023
  • Currently Head of EDE and sport manager for the 2024 Golf Championships at the Paris Olympic games 24

Since 1991 Paul has been working in the golf industry in France and has worked to significantly improve the service and experience levels of the structures he is responsible for. He also had the privilege of leading Le Golf National through the hosting of the 2018 Ryder Cup and now delivering an unforgettable experience for athletes participating in the 2024 Paris Olympic Golf Competition.

59club Europe South
(Spain, Portugal, Italy, Greece)

Lee Mathew Waggott
Lee Mathew Waggott
General Manager

With nearly 15 years industry experience gained during time with Yas Links Abu Dhabi and European Tour Destinations The London Club, Lee is perfectly suited to represent clubs across Spain, Portugal, Italy & Greece, to drive the customer service & sales performance across their respective properties.

Lee is no stranger to the 59club model either, before joining, Lee played an instrumental role in developing the customer journey at Yas Links, realised at the 2022 MEA Service Excellence Awards, as the property scooped four gongs which included Golf Agronomy Team of the Year, Golf Operations Team of the Year, a Gold Flag Designation, and the leading award of the year; 59club MEA’s Ultimate Resort of the Year. All at a time when Yas Links hosted the 2022 Abu Dhabi HSBC Championships.

Having used and experienced what 59club can do first hand as a customer, combined with Lee’s energy and passion to explore different visions, and support venues in the region following 59club’s Measure, Train, Support, Reward mantra will see golf and leisure clubs, hotels, restaurants, and spa destinations thrive under his unfaltering support and direction.