Sales & Service Excellence Awards


The golf industry's very best clubs, resorts and individuals descended on The Forest of Arden Marriott Hotel & Country Club, on Thursday March 12, 2020, with the hope of claiming an industry 'Oscar' at 59club's 10th annual Service Excellence Awards.

A day which started with a series of inspirational educational seminars, ended in a glittering awards ceremony honouring the finest customer service providers for having achieved the highest standards of excellence across 2019.

59club's illustrious accolades are determined by scores collected from their impartial mystery shopping audits, which evaluate the experience afforded to visiting golfers and prospective members, in accordance with 59club's objective benchmarking criteria. On the night, 59club presented 64 awards across 27 categories, recognising 'service excellence' across all areas of the businesses – sales, service, operations, retail, golf course, food & beverage and management.

Stoke Park and The Belfry Hotel & Resort picked up the highest prized awards of the evening, The Ultimate Members' Club, and The Ultimate Golf Resort respectively, with The Belfry retaining their title for a second consecutive year and Stoke Park having claimed The Ultimate accolade previously in 2015.

59club's Industry Benchmark of excellence, it's Gold, Silver and Bronze Flag Designations which recognise member clubs' and resorts that provide excellent facilities for golfers to enjoy, as well as having achieved the required standard of customer service throughout 2019, are always a highlight of proceedings. This year, 59club presented 14 'Gold Flags'. The deserving winners were: Celtic Manor Resort, Club de Golf Alcanada, Forest of Arden Marriott Hotel & Country Club, Foxhills Club & Resort, Gleneagles, Golf Son Muntaner, Los Naranjos Golf Club, Monte Rei, Mount Juliet Estate, Rockliffe Hall, Roehampton Club, Stoke Park, The Belfry Hotel & Resort and The Grove.

Celebrations continued the following morning as guests re-assembled for the 59club golf day, sponsored by Golf Genius which teed off on the Arden Course, and saw the winning individual Phil Rowsell of Asbri Golf - 59club's most recent industry partner - claim the Claret Jug, with an individual score of 40 points. The winning team consisted of Eryl Williams, Richard Dinsdale both of Asbri Golf, Chris Dowrick of Foxhills Club & Resort and Will Hewitt, 59club who led a 3-point team victory.

View the official Press Release for a full list of award winners and to find out what the awards signifies to our deserved winners.

Pictures can be viewed and downloaded from the official awards photo gallery

Footage of the awards ceremony is set to be released shortly, please check back for more updates soon…

Of this year's awards, Simon Wordsworth, CEO at 59club, commented:

"Forest of Arden was the perfect host for our 10th annual awards ceremony, and my unerring congratulations go to our nominees, tonight's winners, our supporters and everyone involved with 59club for their commitment to perfecting service standards across our industry.

10 years ago tonight, we celebrated our first award winning performances, and as I look back at that wealth of data, I am privileged to have witnessed 59club quite literally reinvent member and guest experiences across Golf & Hospitality using technology & data to measure, train and support our clients to achieve service excellence.

Our promise to our clients, and to those just embarking on their journey with 59club - as 12 Franchises take hold around the world servicing golf, leisure, spa & hospitality providers – has always been to continue supporting their customer journey, with new tools and more intel, to equip our most ambitious companies in their pursuit of excellence. The first half of 2020 sees 'Business Metrics' and our 'Education Platform' launch simultaneously, with many more progressive tools waiting in the wings".

On behalf of our Award Sponsors
3DIFS CGI Insurance Club Car Golf Genius Gunners Cocktails Kennet Leasing Tacit Toro Albatross Golf Digital

and our Host Venue & Industry Partners, thank you for a celebrating the 2020 Service 'Excellence' Awards with us…

59club industry supporters, working together to enhance the game we all love!