Why do golf club members leave?

Survey Insights

Monitoring the habits of your members more closely will tell you there are club members who habitually visit three times a week come rain or shine. And then there are those transient members who dip in and out – and you’ve no idea why.

59club survey insights collected from exiting members worldwide shows that the #1 reason for members relinquishing their membership globally is ‘having not visited the club as often as they wanted to’. That’s more than double the #2 factor, ‘the quality/condition of the course’ or at #3, ‘the fee being perceived as too high’.

As operators, we must make it our business to know how often members are playing and why.

Do the maths: if you don’t see value for money when equating their cost per round, you can guarantee a member is already mentally preparing to leave. What could we have done sooner to rescue them?

A good retention and servicing plan is all you really need to address low users – but first you need to monitor usage. And for that you need the data.

Top 3 reasons for exiting members

51.5% didn’t visit the club as often as they would have liked

24.7% unhappy with course quality/condition

23.8% fee perceived to be too high